The upcoming presidential debates may not move the polls very much. But if they do, credit may be due not to the candidates who have so assiduously prepared and practices, but to the media personalities commenting on the debate.
Consider this experiment. In 2004, Kim Fridkin and other researchers at Arizona State University showed people footage of the third presidential debate, the debate plus 20 minutes of post-debate commentary on NBC, the debate plus 20 minutes’ time to read commentary onCNN.com. So who won the debate, Bush or Kerry? It depended on whether you watched the news. People watching the debate tended to think that Kerry had won, as did those who read analysis on CNN. But those who watched the NBC post-morten had the opposite impression.
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