Text messaging is a surprisingly good way to get candid responses to sensitive questions, according to a new study to be presented this week at the annual meeting of theAmerican Association for Public Opinion Research. (Download graphics PDF.)
“The preliminary results of our study suggest that people are more likely to disclose sensitive information via text messages than in voice interviews,” says Fred Conrad, a cognitive psychologist and Director of the Program in Survey Methodology at the University of Michigan Institute for Social Research (ISR).
“This is sort of surprising,” says Conrad, “since many people thought that texting woulddecrease the likelihood of disclosing sensitive information because it creates a persistent, visual record of questions and answers that others might see on your phone and in the cloud.”
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i'm the leftist liberal you've been warned about - the one who genuinely supports the expansion of the welfare state. i love politics and data and graffiti and street art and am far too lazy to use my shift key. if you need to reach me, you can email to abbyjean at the google email service.